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JBSA News
NEWS | Jan. 30, 2025

JBSA welcomes new ICE director

502d Air Base Wing Public Affairs

Gerardo “JJ” Farias Jr. has been named as the new ICE (short for Interactive Customer Evaluation) manager for Joint Base San Antonio.  

The ICE system is a web-based tool that collects feedback on services provided by various organizations throughout the Department of Defense.   

It allows customers to submit online comment cards to provide feedback to the service providers they have encountered at military installations and related facilities around the world. 

ICE is designed to improve customer service by allowing managers to monitor the satisfaction levels of services provided through reports and customer comments.  

ICE provides the following benefits: 

  • Allows Department of Defense customers to quickly and easily provide feedback to service provider managers. 
  • Gives leadership timely data on service quality. 
  • Allows managers to benchmark the performance of their service providers against like services in other DOD organizations. 
  • Saves money by providing an enterprise-wide capability to manage the resources necessary to collect and report on customer feedback and satisfaction ratings. 

Organizations using ICE are responsible for maintaining their own service providers/comment cards. 

To submit an ICE comment, see the JBSA.mil home page and click on the ICE logo, which will take customers to https://ice.disa.mil/index.cfm?fa=ice_main&dep=DoD. The ICE manager’s number is 210-808-0307 (DSN 420).