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Tag: Gen Z

Why today’s ‘Gen Z’ is at risk for boot camp injuries
February 10, 2022 — For today's generation of 18-to-25-year-olds, making it through recruit training and successfully transitioning from civilian life into the military is not easy. Today's recruits are coming from a far more sedentary lifestyle compared to previous generations, making their skeletons more prone to injuries because they're not used to the kind of intense activity they will face at basic training... MORE

While the United States military remains “the best in the world,” Department of the Air Force Secretary Frank Kendall said Jan. 19 that the Air and Space Forces must move quickly to adapt and modernize to offset actions by China and others that have dented the “presumption of superiority” held by the U.S.

'What's Your Warrior?' -- Army's new recruiting effort targets Gen Z
November 14, 2019 — With the pool of qualified recruits shrinking, a new Army marketing campaign debuted on Veterans Day to target younger cohorts -- known as Generation Z -- and focus beyond traditional combat roles. To do this, the Army is asking 17-to-24-year-olds one question: What's Your Warrior?... MORE

What's Your Warrior is the Army's latest marketing strategy, aimed at 17-to-24-year-olds, known as Generation Z, by looking beyond traditional combat roles and sharing the wide-array of diverse opportunities available through Army service.