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Tag: What's Your Warrior

'What's Your Warrior?' -- Army's new recruiting effort targets Gen Z
November 14, 2019 — With the pool of qualified recruits shrinking, a new Army marketing campaign debuted on Veterans Day to target younger cohorts -- known as Generation Z -- and focus beyond traditional combat roles. To do this, the Army is asking 17-to-24-year-olds one question: What's Your Warrior?... MORE

What's Your Warrior is the Army's latest marketing strategy, aimed at 17-to-24-year-olds, known as Generation Z, by looking beyond traditional combat roles and sharing the wide-array of diverse opportunities available through Army service.