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Tag: Be All You Can Be

New Army brand redefines 'Be All You Can Be' for a new generation
March 10, 2023 — For the first time since 2001, the U.S. Army has introduced a new brand that redefines what it means to “Be All You Can Be” for a new generation... MORE

A message from Army Senior Leaders: Be all you can be!
March 7, 2023 — We are excited to announce the official premiere of our new Army brand. On March 8th, we will introduce a new generation to one of the most timeless phrases in our Army’s history: BE ALL YOU CAN BE!... MORE

Secretary of the Army Christine E. Wormuth, Chief of Staff of the Army Gen. James C. McConville, Sgt. Maj. of the Army Michael A. Grinston