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JBSA News
NEWS | Sept. 22, 2025

Army retention transformation: Data-driven talent alignment, new incentives, expanded programs

By Master Sgt. Kindra Ford U.S. Army Retention Program

The Army is transforming its retention strategies across all ranks to focus on keeping high quality Soldiers and aligning their talents with the Army’s evolving priorities. These changes include expanding retention programs to include officers and warrant officers, as well as introducing new policies and incentives designed to encourage long-term commitments to service.

“The Army is refining its retention strategies, focusing on precision and quality, investing in professional development, and enhancing collaboration across all components to retain top talent for the long term," said Brig. Gen. Gregory Johnson, director of the U.S. Army's Directorate of Military Personnel Management.

“These initiatives help ensure the Army has the right talent with the right skills, when and where we need them.”

For starters, the Army is implementing a data-driven approach to use the best metrics that help identify top enlisted talent with strong potential for continued service. These measures help to match retention incentives with individual contributions. They do not affect a Soldier’s eligibility to continue serving but will instead help the Army prioritize its resources and focus on retaining top talent.

Earlier this year, the Army also introduced a policy change encouraging longer-term reenlistment commitments to provide career stability for Soldiers and predictability for the Army’s force management. Soldiers will still be able to reenlist for different term lengths depending on their preferences. This flexible approach allows the Army to balance its need for a stable, experienced force with the individual career goals of its Soldiers.

The Army is also prioritizing military occupational specialty reclassification efforts to ensure Soldiers’ skills are matched with high-priority career fields where their talents can make the greatest impact. This initiative aims to address gaps in critical areas by redirecting Soldiers into roles that align with the Army’s force requirements.

To strengthen officer retention, the Army is focusing on initiatives like the Army Junior Officer Counsel and expanding professional development opportunities in critical branches. These initiatives are designed to foster greater career fulfillment among officers and retain them within the Army.

Another key program supporting officer retention is the Voluntary Transfer Incentive Program, VTIP, which allows officers to transfer from their current branch or functional area to another that better aligns with their skills, interests or career aspirations. VTIP provides officers with greater flexibility in shaping their careers, enabling them to pursue roles that are both personally fulfilling and strategically important to the Army. Programs like VTIP are particularly valuable for retaining mid-career officers who may be considering leaving the Army due to dissatisfaction with their current roles or limited opportunities for growth.

The Army is also focusing on strengthening the Warrant Officer Corps by investing in specialized training, education and refining retention and promotion policies to support their career growth and technical expertise. Warrant officers play a critical role as the Army’s technical experts, bridging the gap between enlisted Soldiers and commissioned officers.

Chief Warrant Officer 4 Terry Deener, the cyber warrant officer career manager, emphasized their importance, saying, “Warrant officers are the technical custodians of our Army. We must fully commit to retaining their expertise, empowering their candid and innovative voices, and recognizing their critical role in driving Army transformation.”

One key initiative to support warrant officer retention is the warrant officer retention bonus, which provides financial incentives to encourage warrant officers to continue their service. By offering this bonus, the Army aims to retain experienced warrant officers who might otherwise consider leaving the service.

The Army has seen notable success, achieving 108% of its retention goal so far, and is looking to build on that momentum across the Total Army.

For more information about retention programs, professional development opportunities and ways to grow your career, visit the Army's Retention Program website.