JOINT BASE SAN ANTONIO-LACKLAND, Texas –
We asked and you answered! In response to Air Force Installation and Mission Support Center commander Maj. Gen. Tom Wilcox's call for new tagline ideas April 12, members of AFIMSC submitted an impressive 156 proposals.
"We need a new tagline to replace 'Warfighters Supporting Warfighters,' which does not resonate with a great many of our teammates," the commander wrote in his email to the team. "Think about what we do for the Air Force and Space Force and capture that with some 'swagger' in four or five words or less."
Within a few hours, the Public Affairs workflow box had more than 70 submissions and that doubled over the course of the next day.
A tagline -- call it a motto or slogan -- is a short, but impactful statement that plainly communicates what an organization does and how it does it. It succinctly expresses the impact AFIMSC has on the installation and mission support it provides to customers.
The leadership team reviewed the submissions and each leader narrowed the field to his and her top 10. Each tagline received a point total based on how high each leader ranked it, and the top three then went to an AFIMSC-wide vote on April 27.
Those top three were: Our Mission is Your Success; One Team One Fight; and Your Mission Starts Here.
The team responded with 280 votes, and Our Mission is Your Success came out on top.
During the voting, several people indicated Our Mission is Your Success read better as Your Success is Our Mission. Leadership agreed, and the tagline was flipped. In addition to sounding better, the flip of the tagline also put the emphasis on the customer at the start of the slogan.
The tagline will now be used in place of Warfighters Supporting Warfighters in AFIMSC products, such as at the bottom of slides and other communication products developed for the internal team and external customers.
The tagline represents the reason for AFIMSC's existence: the center was formed to centrally plan, build, maintain, improve and enhance the infrastructure and related support programs the Air Force -- and now the Space Force too -- has always relied on from the installation and mission support community to successfully execute the mission.
The AFIMSC team's focus since Day 1 has been to deliver better capabilities to commanders and Airmen at 77 installations across the globe; to take on, integrate and process-improve the more than 150 functions that transferred to AFIMSC in October 2015 from MAJCOMs and Headquarters Air Force; and to develop an agile and networked team that provides global support anytime, anywhere at a moment's notice.
The commander will address the tagline and other foundational items -- "what we stand for" -- like mission, vision, values and strategic priorities at his next commander's call on May 21.