Some 18.5 million honorably discharged veterans now have a lifetime benefit enabling them to shop online at ShopMyExchange.com, marking the first expansion of military exchange privileges since 1990.
"The Exchange is honored to open its virtual doors to millions of deserving veterans," said Tom Shull, the Army and Air Force Exchange Service's director and CEO, a Vietnam-era Army veteran.
"There are many generations of service members who have not been properly recognized," he added. "This new benefit acknowledges their service and welcomes them home. This is something veterans can enjoy the rest of their lives."
Every purchase veterans make online will help to improve the quality of life for those who wear the uniform today, Shull noted, as exchange earnings support programs such as combat uniforms below cost, fitness centers, child development centers and youth programs on Army garrisons, Air Force outdoor recreation programs, school lunches for warfighters' children overseas and more.
"This is a virtuous cycle," he said. "As a veteran myself, it is an honor to pay forward support to active-duty service members and their families."
Excitement for the new benefit has been building for months, AAFES officials said, thanks to social media shout-outs from Mark Wahlberg and Marcus Luttrell, Dwayne "The Rock" Johnson, Richard Rawlings and other celebrities. As a result, they said, more than 255,000 veterans verified their eligibility for the benefit before its official Nov. 11 launch.
To verify eligibility and begin shopping, Veterans can visit ShopMyExchange.com.